The purpose of this Privacy Policy (hereinafter the “Policy”) is to describe the way in which Louis Vuitton Malletier SAS, a French company whose head office is located at 2 rue du Pont Neuf, 75001 Paris, France (hereinafter referred to as “LV”, “We”, “Our”, or “Ours”), in its capacity as data controller, processes the personal information of visitors and users of (hereinafter referred to collectively as “You”, “Your”, or “Yours”). LV uses the Website for the organization of the Louis Vuitton Accessories Design Graduates Initiative (hereinafter the "Initiative"), dedicated to the next generation of designers, rewarding the innovation, creativity and talent of fashion, design, and art students from a selection of the best European schools, offering the winners the opportunity to work with one of the Maison’s leather goods and accessories studios. The regulations of the Initiative (hereinafter the “Competition Regulations”) can be consulted on the website.


Personal information” or “Personal data” is information or elements of information which could enable you to be identified either directly (for example your name, first name, email address, postal address), or indirectly (for example through pseudonymized data, such as a unique identification number). This Information may include unique identifiers, such as the IP address of Your computer. We collect your Personal Data in the following way:

  • (a) directly from you when you use our website and submit a request to register for the Initiative (completion of the registration form, loading of the requested deliverables to apply, etc.)
  • (b) automatically or indirectly, when you access or use the website (technical details, IP address, navigation information, etc.).

If you submit a request to register for the Initiative on the website, and for the purposes described in this Policy, LV may collect the following categories of personal information: Personal identification and contact details (e.g. first name, last name, address, telephone number, nationality, email address, social media identifier); Socio-demographic information (e.g. gender and date of birth); Information relating to your educational activity: school name, diploma name and type, proof of registration. Deliverables requested to evaluate your application, including a video presentation of yourself. This video must only contain personal information about you, without the dubbing or participation of other individuals. Its content must be relevant and adapted to all audiences. It will only be viewed by members of the Initiative or, with your consent, by the human resources teams of the LVMH group’s Maisons. No algorithms will be used to evaluate this information or deliverables. Information relating to LV and the Initiative that is posted on third-party websites or social media platforms, when its collection is necessary for the purposes defined in this Policy. When you access and use our website, we automatically collect certain technical information (e.g. operating system, type of browser used, the use of a proxy, your device location from your IP address which identifies your computer) and information relating to your browsing behavior (access time, pages consulted, the link which allowed you to access our website). Personal Data, which is essential for us to achieve the purposes described above, will be identified on the different pages of the website. If you do not complete the corresponding mandatory fields, you may not be able to participate in the Initiative. You declare that you will only communicate personal information relating to yourself, as a natural person.


We collect and use the information described above for the purposes specified at the time of collection, or elsewhere in this Policy:

  • a) To manage your application to the Initiative;
  • b) To respond to your questions or requests;
  • c) To communicate with you about your application and the results, including, where applicable, to invite you to our auditions or to the prize giving ceremony;

For marketing purposes: we may use your information to contact you, subject to your consent, to provide your with information regarding future editions of the Initiative. We may also use your information to create internal LV and/or institutional communication materials (particularly in the context of events), in accordance with the provisions of the Competition Regulations; For security purposes: we may use information to protect our company, our employees, our managers and our website against fraud, theft or any wrongdoing that could affect our business, insofar as it is in our legitimate interest to ensure the security of our activities both online and offline; For analytical purposes, we may use your information to analyze the online reputation of LV or our products and to measure the effectiveness of our online and offline campaigns or events, to the extent that it is in our legitimate interest to preserve the image of LV and optimize our marketing campaigns; For other purposes: we use information to compile and maintain business records for legal, administrative, and supervisory purposes. We also use information to satisfy legal, insurance and processing requirements.


Your data is processed by LV for the purposes described above and is only accessible to Louis Vuitton staff members for the purposes described above in this Policy. We do not disclose your collected personal information to any third parties other than the following: Service providers and agents who provide technical services on our behalf (for example suppliers who provide operational support for our website); Our parent company and any of the Louis Vuitton Group affiliated companies: only authorized personnel who have a right to know have access to the information to ensure the proper management of Initiative applications, for internal audit purposes or for administrative purposes; Authorized persons from LVMH or other LVMH Maisons with your consent, in the event that your profile would be of interest to them; Any third party involved in any restructuring or reorganization of our business (including in the event of dissolution or liquidation) – including, without limitation, in the event that all or part of our business or assets are subject to a merger or a transfer, assignment or sale; When we are obliged by an authority, a court or any other third party to disclose such information to comply with applicable laws, to satisfy a court order, or more generally to respond to any request from a competent authority or, if such disclosure is necessary, to protect and defend our rights.


We may collect certain information using cookies, web beacons and other automated means. A cookie is a text file that is placed and stored in a dedicated space on the hard drive of your device, for example when you access an online service, when you read an email or while you install or use a mobile application. The cookie allows its issuer to identify the device on which it was placed, during the valid period of the consent, which cannot exceed 13 months.

The types of cookies we use

Certain cookies, such as your language preferences, may be used to collect information that allows us to facilitate your navigation or to remember any connection identifiers. Other cookies also collect information about your behavior by collecting URL addresses (from our visitors, the banners on which they clicked and directed them to our website) and information on the pages consulted and the time visits to the website. This information allows us to improve our website. We also use cookies for web analytics purposes, to measure the activity of the website and identify the most visited areas of the website, as well as to improve the visibility of our content. Our website may contain third party cookies (transmitted by advertising agencies, analytics service providers, etc.) which allow these third parties to collect browsing information on your devices, including to measure the effectiveness of our advertising campaigns on third-party websites. Third-party cookies are subject to the privacy policies of the third parties in question. We inform you through this Policy of the purpose of these cookies and how you can manage them, to the best of our knowledge. We may provide, on our website, the possibility of sharing content with third parties or of informing other people that you have consulted our website. We do this, for example, through features such as “Like” and “Share” offered by social media platforms (“Facebook”, “Twitter”, etc…). The social networks that offer these features can identify you even if you do not use these features on our website. These features allow social media platforms to track information regarding your browsing on our website at any time if your social media account is active while you are browsing our website. We do not control the way in which these platforms collect your personal data when you browse our website. We invite you to read the privacy policies of these social networks to find out how these networks use the information they collect (including for advertising purposes) via dedicated buttons. These privacy policies should provide you with information to help you manage your preferences in each of your social media accounts. Acceptance and management of cookies Except for functional or security cookies, the use of cookies on a device depends on the choices that the user makes, choices that they can make and modify freely and at any time. You can manage cookies either on the cookie management module, which is available on our website, or by configuring your browser so that it accepts or rejects cookies on your device, on a global basis or cookie by cookie. Each browser has its own cookie management system, this system being described in the help menu (Help) of your browser, where you will find all the information necessary to specify your preferences. The settings that you can make may modify your ability to browse the internet and may sometimes alter your ability to access certain services that require the use of cookies. This is also the case if we can no longer, or if one of our business partners can no longer, recognize the type of browser that your device uses, nor, for example, the language or display settings that you use or the country and region from which you are connecting. We cannot be held responsible for any reduction in access to our services which may be due to cookies that you have deleted or rejected. If You share your device with others and that device uses multiple browsers, we cannot guarantee that personalized services and advertisements designed to match your personal use of the device (if such personalized services and advertisements are available) will correspond to your own use rather than that of any other person.


We may transfer your personal information to service providers who help us operate our website (hosting, sending emails). Some recipients are in third-party regions/countries which are considered not to guarantee the same level of data protection as guaranteed in countries within the EU/EEA, the geographical area from which you provided your information. When we transfer your information, we will protect your personal information and we will put in place adequate protection for this transfer to recipients located in these regions/countries either by entering into data transfer agreements with these data recipients established in accordance with the standard clauses of the European Commission (such as these may be revised or replaced by the European Commission or such that they may be supplemented, if necessary, by additional measures), or by putting in place any other recognized transfer mechanism , which may be available in the future. You can obtain a list of affected regions/third countries and a copy of these protective measures upon request.


Your personal information will not be kept, in a form that would allow you to be identified, for a longer period (i) than the duration that LV deems reasonably necessary to achieve the purposes for which this information was collected or processed; or (ii) the maximum duration set by applicable laws relating to data retention periods. The retention period for your personal data that we collect is determined, based on the purpose of processing this data, in accordance with the following criteria: The data collected for the purposes of analyzing your application for the Initiative and to respond to your questions or other requests for information during the Initiative in question will be kept for the entire duration of the Initiative in question and for a (1) year from the announcement of the winners. The personal data of the winners will be kept for a period of two (2) years from the announcement of the results if the person has not agreed to join LV or according to the retention periods of employee data if the winner joins LV teams. These are explained in LV’s employee data protection charter. Data collected with Your consent for marketing purposes will be retained for three (3) years from our last contact. However, your personal data will then be archived to allow us to use them in the event of litigation or litigation during the limitation period applicable to the purpose in question. If legal action is initiated, personal information may be kept until the end of this action, including for the duration of a potential appeal, then will be erased or archived to the extent authorized by applicable law. Your personal data will then be anonymized or deleted.


You may request access to personal information about you that we maintain. If you make this request, we will communicate all the information to you that the law requires us to communicate concerning the processing purposes (i.e. the categories of data processed, the categories of recipients, the retention period of the data, etc.). You can also obtain a copy of any personal information about you that we hold in our statements, in a compatible and structured format which will allow you to exercise your right to data portability in all cases where the processing is based on your consent or on the existence and performance of a contract between you and us. You can also give us general or specific instructions on how your personal data should be processed, and may be used, after your death. You can also ask us to correct, modify or delete any information that is incomplete, obsolete, or inaccurate. You may request erasure of your personal information (a) if such personal information is no longer necessary for the purposes of data processing, (b) if you have withdrawn your consent to data processing which is subject exclusively to this consent, (c) if you have objected to the processing of the data, (d) if the processing of this personal information is unlawful, (e) if the personal information concerned must be erased pursuant to a legal obligation which would be imposed on LV. You can request restriction of processing (a) if the accuracy of your personal information is contested, to enable LV to verify this accuracy, (b) if you wish to restrict your personal information rather than have it erased properly, that their processing is unlawful, (c) if you want LV to keep your personal information because you need it to ensure your defense in the context of legal claims, (d) if you have objected to the processing but LV carries out checks to determine whether the legitimate grounds pursued by LV for processing override your own rights. You also have the right to lodge a complaint with the competent supervisory authority. The contact details of our Data Protection Officer are as follows: If the processing of your information is carried out based on your consent (for example, when You agree to receive communication materials), you may withdraw the consent you have previously given us at any time, without this withdrawal affecting the lawfulness of the processing based on the consent you have given prior to the withdrawal of that same consent. If we process your information in pursuit of our legitimate interests, you may object to such processing if your own interests and freedom prevail over our legitimate interest. To exercise these rights, please contact us at the following address: In order to respond to your request, we may ask you to provide us with proof of your identity. We may also need to ask you for additional information or supporting documents. We will respond to your request as quickly as possible.


We provide an adequate level of protection for personal data and will ensure that appropriate technical and organizational security measures (including training of relevant personnel) are in place to protect personal information against accidental or unlawful destruction, accidental loss or alteration, unauthorized disclosure, or access and against all other forms of unlawful processing. Nevertheless, as the Internet is not totally secure, we cannot guarantee that the personal information concerning you that we store or that is sent to us will be totally protected. We encourage you to exercise caution when using the internet to access our website.


Our website is not intended for children, and in order to participate in the Initiative, you must have reached the age of majority as defined in your country of residence. We do not knowingly collect personally identifiable information from children without first obtaining the authorization of a parent or guardian unless applicable laws and regulations exempt us from such authorization. If it is brought to our attention (through a contact made via the "Contact Us" feature) or if we otherwise learn that a minor has submitted personal data to us via our support or otherwise, we will proceed to delete such information.


We may have links to third-party sites or services that we do not control and that are governed by their own privacy policies. This Policy does not apply to such third-party sites. We strongly recommend that you consult the privacy policies of any third-party sites you visit, to learn how such third parties, treat your personal information.


Our Policy may be amended from time to time to reflect changes we may make to our processing of your personal information, and in such event, we will post an updated copy of this Policy on the website. We invite you to consult this page regularly to determine whether you agree with any changes that may be made. We will inform you of any major changes as required by law.


If you would like us to update any information we hold about you, or if you have any questions about the protection of your personal information, please contact us at the following address: If you have a complaint about the way in which we process your data, you also have the right to contact the Commission Nationale de l'Informatique et des Libertés (CNIL), 3 Place de Fontenoy - TSA 80715 - 75334 PARIS CEDEX 07, Tel: 01 53 73 22 22, Last update: November 2023. Louis Vuitton ADGI